Gaming Population Versus Games Bought
This isn’t going to be a surprise for you and me, but a recent study showed that “heavy gamers” are the industry’s biggest spenders. These, among others, are the latest results from research conducted by the NPD Group.
Earlier this year, the industry-research firm interviewed 11,638 gamers aged 6 to 44 and sifted through their responses. The result? A detailed demographic breakdown of how the estimated 191 million gamers in the US buy and play their games.
You can read the full article after the jump. If you want a quick and dirty look at the numbers, here’s a table for you:
| Segment | U.S. Gaming Population, in % | Gaming Hours/Week | Games Bought/Quarter |
| Avid PC Gamers | 33 | 13.6 | 1.4 |
| Secondary Gamers | 22 | 6.5 | 0.8 |
| Avid Console Gamers | 20 | 10.7 | 1.9 |
| Mass Market Gamers | 15 | 8.9 | 1.9 |
| Casual Kid Gamers | -not mentioned- | 3.6 | 0.8 | Heavy Gamers | 2 | 39.3 | 13.3 |
Of course, I couldn’t resist making it more obvious:
Please note that the population pie chart isn’t accurate because the article didn’t mention the population data for the “Casual Kid Gamers” segment. Still, hardcore gamers rejoice! The numbers show that the tiny 2% matters most in terms of sales, which means that while casual gaming is here to stay, it doesn’t mean that we’ll be losing the precious games that consume most of our waking hours. Now go buy a new game!
Source: Gamespot
Short URL: http://virtualreality.ca/gkv
